It's happened

Mega news… the John Lewis Christmas advert for 2017 is live, on air, viewable – you get my flow! It’s that one time I’ll walk away from my desk and join in with office stuff – I tried to think of a fancy way to say that, but there isn’t. The advert is about a monster, a bed and a mixed-race family. I don’t know why, but I sort of felt disappointed when it ended. I think it’s because I expect it to transport me to a happier place - to change me - to remove me from my actual life. Basically to put me on Richard Bransons private island playing tennis whilst sipping coconut water. (I don’t even like playing tennis.) What is it about advertising that makes you want something you don’t have. Is it the lifestyle they depict? That can’t be right because I don’t want to be a six-year-old boy with a monster living under my bed. So, what is it about the advert that left me smiling but sad? Maybe I miss being six years old. Adulting is hard. I don’t know where I’m going with this. Maybe that’s it – maybe when you grow up things get fuzzy and that’s okay. Everything is going to be okay. 

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